A deck builder came to us with zero online presence.
6 months later: $630K.
No website. No ads. No system. Just good work and a phone that wasn't ringing. Here's exactly what we built and every number behind it.
Good contractors lose to bad contractors with better marketing. Every day.
DeckSense is a deck building company in Wilmington, NC. When they came to us, they had what most contractors have when they're starting out — great craftsmanship and zero way for customers to find them.
No website. No Google presence. No system to capture or follow up with leads. They were relying on word-of-mouth and hoping the phone would ring. Meanwhile, competitors with inferior work were showing up on page one of Google and taking the jobs DeckSense should have been getting.
They didn't need a website. They needed a system that generates leads while they're on the job site — and follows up faster than they ever could manually.
Starting from nothing
- No website — invisible to anyone searching online
- No Google Business Profile — didn't exist on the map
- No lead capture — inquiries lost to voicemail
- No follow-up system — leads went cold in hours
- Relying entirely on word-of-mouth
Fully systematized
- Ranking top 3 on Google for local deck searches
- Automated lead follow-up under 60 seconds
- Interactive calculator pre-qualifying leads 24/7
- Consistent pipeline — booked out months ahead
- Every lead owned, tracked, and nurtured
A complete contractor marketing system. Foundation first.
We don't start with ads. We don't start with social media. We start with the infrastructure that makes everything else actually work. Here's what we built for DeckSense, in order:
Conversion-Optimized Website
Built from scratch to rank locally and turn visitors into leads. Not a digital business card — a sales machine that works while you're swinging a hammer.
Local SEO & Google Business Profile
Optimized to rank in the top 3 for local searches. When homeowners in Wilmington search for deck builders, DeckSense shows up — consistently.
CRM With Automated Follow-Up
Every lead gets an instant text and email. No more lost leads sitting in a voicemail box. The system responds, books consultations, and tracks every opportunity from first click to signed contract.
Google Ads & Local Services Ads
Turned on only after the foundation was solid. Every dollar spent drives traffic to a system that's already built to convert — not a dead-end website. Cost per qualified lead: $59.91.
Interactive Pricing Calculator
The lead magnet that changed everything. Homeowners configure their dream deck, get an instant estimate, and hand over their contact info before they see the price. Qualified leads, generated 24/7, while the owner is on the job site.
Cohesive Brand Presence
Consistent messaging across every platform. DeckSense doesn't just show up — they show up looking like the premium choice in their market.
This tool generates qualified leads while the owner is on the job site.
We built an interactive pricing calculator that lives on the DeckSense website. Homeowners pick their deck size, materials, and features — and get a ballpark estimate instantly.
The catch? They enter their name, email, and phone number first. That lead goes straight into the CRM with a notification to the owner's phone. Instant follow-up fires automatically.
The numbers contractors care about.
No vanity metrics. No "impressions." Here's what our marketing system actually produced for DeckSense in the first year:
Your best work deserves to be found.
If you're a contractor doing great work but relying on word-of-mouth and hoping the phone rings — that's not a marketing strategy. That's a gamble. Let's build you a system that works as hard as you do.
Book Your Free Strategy Call15 minutes. No pitch. Just a straight look at where you're leaving money on the table.